Master bulk WhatsApp campaigns. From contact import to send optimization and performance tracking.
A campaign in Ghala sends an approved template to a chosen audience: hundreds or thousands of contacts, each message personalized with their details. Done well, campaigns feel like a helpful message from a shop the customer knows. Done badly, they feel like spam and damage your number. This guide covers both the mechanics and the discipline.
Two prerequisites:
WhatsApp tracks how customers react to your messages. Blocks and reports lower your quality rating, which can throttle how many people you're allowed to message. Consent isn't just polite; it protects the asset.
august-restock-vips, not campaign-7)A campaign is a sequence of one or more steps. A single step is a classic broadcast: one template, sent to everyone. Multiple steps make a drip sequence: each step sends its template on its own schedule, so the campaign unfolds over days instead of landing all at once.
A typical product-launch drip:
| Step | Timing | Message |
|---|---|---|
| 1 | Immediately | Announcement with product photo |
| 2 | +2 days | Social proof: "200 sold this week" |
| 3 | +5 days | Last-call with a checkout link |
Each step uses its own template and can be edited or removed while the campaign is being assembled.
The tags you maintain in Contact Management are your targeting tools:
shoes, not the whole basearusha onlylapsed, excluding anyone who bought this monthA smaller, better-targeted send gets more replies and fewer blocks than a blast to everyone: and replies, not deliveries, are what turn into orders.
The campaign view shows how each send is doing: delivery and engagement in real time. Watch for:
When customers reply, the conversation lands in your inbox like any other chat, and your AI or team picks it up from there. A campaign that ends in conversations is the whole point.
vip before spending your whole audience on it